OEM Vs ODM in Vinyl Flooring Production: What’s The Difference And Which One Fits Your Brand?

When you source vinyl flooring from a manufacturer, one of the most critical decisions you’ll need to make is whether to choose OEM (original equipment manufacturer) or ODM (original design manufacturer) production. While both models offer scalable and efficient production, each model is suited to different types of buyers and branding strategies.

In this guide, we’ll analyze the differences between vinyl flooring OEM vs. ODM, compare their pros and cons, and help you decide which model is best for your commercial flooring needs.

What is OEM for vinyl flooring?

OEM (Original Equipment Manufacturer) means that you (the buyer) provide the product specifications (including design, size and brand) and the manufacturer produces it according to your requirements. You have full control over the product.

OEM Features:

• Can customize logos, packaging and product designs

• Own exclusive product lines (if patented)

• Build a strong brand image for your business

Who can choose:

• Well-known brands with in-house design teams

• Projects that require unique sizes or wear layers

• Private label vinyl flooring dealers

What is ODM for vinyl flooring?

ODM (Original Design Manufacturer) refers to product designs and specifications that the supplier already has. You can choose from the supplier's existing range and request small-scale brand customization.

ODM Features:

• Faster time to market

• Lower upfront costs

• Less design input

Who can choose:

• New importers or start-up brands

• Distributors who want to test market trends

• Buyers who need fast delivery

OEM vs ODM

Feature	OEM (Original Equipment Manufacturer)	ODM (Original Design Manufacturer)
Design Ownership	Buyer-designed	Manufacturer-designed
Branding Flexibility	Full customization	Limited branding
Development Time	Longer	Faster
MOQ Requirements	Higher (usually 1,000+ m²)	Lower (from 500–800 m²)
Cost Per Unit	Slightly higher	More cost-effective
Innovation Control	Buyer has control	Manufacturer retains rights
Risk & Investment	Higher	Lower

When to choose ODM vinyl flooring?

Choose ODM if you:

• Entering the vinyl flooring market for the first time

• Need ready-made SPC or LVT flooring for immediate resale

• Want to minimize development time and reduce risk

• Prefer to sell standard but trendy designs tested in other markets

For example: A flooring wholesaler needs 10,000 square meters of popular grey-toned interlocking SPC flooring and can choose an ODM range that is in stock and ready for immediate shipment.

What services can PROLUXE and other manufacturers offer?

Top vinyl flooring factories like PROLUXE can offer both OEM and ODM models:

1. OEM services:

• Customized thickness, wear layer and surface texture

• Branding, packaging and palletization

• MOQ: 1,000-2,000 square meters, depending on flooring type and specifications

1. ODM services:

• Off-the-shelf vinyl sheet collections

• Limited stock colors or relabeling

• MOQ: 500 square meters or less

This flexibility allows B2B customers to expand from ODM to OEM as their business grows.

Which model is right for you – OEM or ODM?

Both OEM and ODM play an important role in the vinyl flooring supply chain.

• If your brand is design-driven and requires differentiation, OEM is your preferred model.

• If you prioritize speed, simplicity, and affordability, ODM will help you get to market faster.

Many businesses start with ODM and gradually move to OEM as their confidence and customer base grow.

Want a comprehensive comparison of the top manufacturers that offer both models? Check out our master guide: Top Vinyl Flooring Manufacturers in 2025 – Trusted LVT & LVP Suppliers for OEM and Wholesale Projects

Want to compare pricing and shipping timelines for OEM and ODM vinyl flooring projects? Contact PROLUXE for free samples, product catalogs, or a private consultation.

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